Elevate Creative Proposal for Event Signage Services
OPPORTUNITY ASSESSMENTS + SCOPING
First, we visit host venues as well as review key construction drawings to identify opportunities for all stakeholders. In considering your brand and commericial goals as well as the holistic the fan and athlete experiences , we work to establish priorities based on key budget benchmarks.
Plan + Drawing Review
Establishing Budget Allocations By Venue
Photo Audits + Assessments
Refined Budget Allocation
Preliminary Venue Visits
Identification of Sponsor Conflicts
Conceptual Design Development
Often, we inherit an event brand which already exists and are tasked with further developing the graphic system for 3D applications at a variety of scales.
Concept Development is the first phase in that process, where we are sketching in elevation and better define the identity of your event.
1-2 Rounds of Graphic Development
Consideration of Special items like staging, lighting etc
Extension of Existing Event Brand
VENUE DEVELOPMENT
Within the Venue Development phase, we merge creative development with the established opportunities to create a cohesive, integrated experience. We design in-context imagery to help our Clients understand the impact we're about to make on their athletes, fans and partners.
Venue Development Guides for each venue
Assembly of Technical Documentation
Collaboration with Build Team
Technical survey to gather dimensions + define materials
Refined Scoping documents to help define budgets for individual stakeholders
PRODUCTION
Upon approval of artwork and budget, we have a well-tested and data-driven process for managing the print production process which organizes and tracks thousands of art files from point A-Z.
We manage our print production process through a proprietary database we've developed through the past 20 years called Brand Warehouse™
QC, Color Consistency and Finishing Checks
Artwork Production + Proofing
Prototyping
FIELD SERVICES - INSTALLATION + REMOVAL
This is the phase where it all comes together in the field - from scheduling, planning + labor coordination to development of installation guides, change order management and on-site supervision, our team will be boots on the ground to manage and install the branded program.
BY THE NUMBERS
8 Infinite Scale Team Members On-Site
2 Month End to End Timeline
12 Vendor/Resource Groups Procured/Managed
242,955 Attendees over the weekend
44 Days In the Field
85,280 Fans on Race Day
1200+ Artwork Files and over 10,000 total Pieces
Largest Crowd on Record at Hard Rock Stadium
8.5 miles of Fence Scrim
Inaugural Event Year
200,000+ square feet of Grandstands graphic scrim
Circuit of the Americas
The Formula 1 U.S. Grand Prix and MotoGP are each held annually in Austin, Texas. Formula 1 has gained popularity in the United States in the last few years, leading to record setting attendance at Circuit of the Americas. Starting in 2022, we elevated the concept of the graphic system from the iconic track paint of “Classic Americana” and was implemented across the campus through 16 unique grandstand configurations and hospitality structures.
2024 College Football Playoff National Championship
Since its inaugural year in 2015, we’ve had the honor of developing the visual program for the College Football Playoff National Championships. Every year, the host city comes to life through a comprehensive graphic system spanning the game venue, official hotel venues, building wraps, and street-level fan activations.
2021 NHL Outdoors at Lake Tahoe
The decision to cancel two planned NHL outdoor games in 2021 didn’t stop the NHL from once again reinventing what outdoor hockey could look like – and employing Infinite Scale’s support toward creating that vision. Without the ability to welcome fans into a baseball, football, or soccer stadium, the league explored placement on a new surface with a very different backdrop.
NHL Outdoors at Lake Tahoe positioned a weekend of regular season hockey beyond any existing enclosure. On February 20th & 21st, nestled on the 18th fairway at the Edgewood Tahoe Resort golf course in Stateline, Nevada, with the stunning backdrop of North America’s largest alpine lake and the Sierra Nevada range, two truly spectacular games changed how sports are presented.
UFC International Fight Week
Each year, the passion of the UFC's fans is on full display at the UFC International Fight Week + Fan Expo, held in Las Vegas. Fans jump at the opportunity to meet their favorite athletes face-to-face and get their autographs. In 2015 and 2016, Infinite Scale had the honor of working with the UFC to create branded environments for memorable fan experiences.
2022 NHL All-Star Game
Since 2009, Infinite Scale has collaborated with the National Hockey League to design and apply the All-Star brand to many host cities. From Montreal to Las Vegas, we've worked to promote NHL brand consistency while creating points of difference for each market. This annual celebration of the league’s elite players draws fans from around the globe for unique access to hockey’s best.
Las Vegas Ballpark
To coincide with a full team rebrand and new Major League affiliate, the Las Vegas Aviators opened their new home in 2019 — Las Vegas Ballpark in Summerlin Nevada. Infinite Scale were asked to compliment this premier MiLB ballpark with a comprehensive wayfinding system and concession signage as well as the integration of the naming rights partner, the Las Vegas Convention and Visitors Authority. The designs for Las Vegas Ballpark make use of materials historically used in the aviation industry thoughtfully executed to compliment a clean and refined building design and help create a strong new identity that fans can enjoy for a whole new era of Las Vegas baseball.
Event Clients
Brian Murphy
Executive Vice President, Events
Brian Murphy
Executive Vice President, Events
Brian’s multi-disciplinary background in experiential marketing, environmental graphic design and event management, contributes to a distinctive vision that combines hands-on understanding with conceptually strong, progressive design solutions. His extensive knowledge of materials and fabrication processes has proven to successfully marry excellence in design with meeting budgetary requirements.
Erin Stearns
Design Director
Michael Gallagher
Director, Events
Julia Kitterer
Project Manager
Cameron Smith
Co-Founder, Executive Creative Director
Cameron Smith
Co-Founder, Executive Creative Director
Cameron Smith is responsible for the overall design and creative direction at Infinite Scale. He focuses not only on the design style of each project but helps take the collaborative efforts of the shop from ideas to reality. His many strengths include his keen knowledge of material and thinking through each application. Cameron is known for pushing vendors to their next level of successful production resulting in finished pieces that are not only good looking and well-designed but functional.
Megan Wesselman
Project Coordinator