NHL Ranch in the Heart of Texas
Each year, the NHL rings in the New Year with their premier outdoor event. In 2020, Infinite Scale supported the NHL's effort to bring the annual spectacle to the heart of Texas at Cotton Bowl Stadium. We also worked to integrate the surrounding Texas State Fairground through NHL PreGame Celebration sponsored, for the first time, by Truly Hard Seltzer. The end result was the second-most attended game in NHL History with 85,630 fans on hand to witness the 4-2 home victory for the Stars.
