Together, we designed a system that focused on the angles and irregular geometry of this concept. This informed the signage panels and graphic patterns for the concessions and wayfinding on both the interior and exterior of the building. We integrated a two-color quadrant system utilizing the Bill’s signature red and blue to cut the stadium into Northern and Southern sides, giving the venue a unique look while helping fans identify their location easily. Team stores, signage, large-scale exterior pylons, sponsor activation, and even the team locker room took on this new look for the 2014 season.

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