Green Bay, WI
Lambeau Field is one of the most iconic Stadiums in the world, but also has one of the most complex layouts. Infinite Scale worked with marketing and operations to complete a full signage and wayfinding analysis of the Stadium, from the freeway to your seat. Using best practices, we came up with recommendations to help the Packers improve their guest experience.
Below is a slideshow of some diagrammatic recommendations made for the project.
