Infinite was along the way every single day of building U.S. Bank Stadium and integrating the sponsorships gracefully. They did it with design that kept the fans in-mind.


We love design that tells a strategic story. And fortunately, our partners, the Vikings, shared the same idea. They wanted everything at the stadium to reflect their three core values: Relentless, Unifying, and Innovative. Keeping them in mind, we worked together throughout the design process to create unique, distinctive solutions that informed every detail. For example we used elements of their brand story to create the triangular rods for hanging player banners—using a shape reminiscent of a Viking ship’s sails.


Team + Venue Integration

Some of the spaces were very large and required creative thinking to make a big impact without a similarly large price tag. The back of the scoreboard that is visible as fans enter the building was one such space. The design team knew that space needed to make a clear statement about the Vikings and created a clean, simple geometric layout that allowed for both current and historical imagery and creates a true sense of place upon entry but was not as expensive as a wall covering larger-scale graphic. The entire project was done in close collaboration with the Vikings management as well as the internal Vikings creative team. Working together every step of the way ensures that the team feels informed and there is no time wasted trying to get back in sync if the visions don’t match. It becomes one team for one team.


Infinite Scale collaborated closely with the Vikings and their partners to program and design for the gate, club, and concourse activation areas. We also assisted the Vikings with their team branding throughout the stadium—both permanent and seasonal.

Applied Services

Partner Integration

Buffalo Wild Wings
Mystic Lakes
Thompson Reuters

Infinite Scale worked with the Vikings to create standards for Partner Integration which reflected the three values of the team - Relentless, Unifying and Relentless. While each Partner still achieved their individual brand expressions, their individual stories feel connected to one another based on their ties to these tree values. Infinite Scale, having executed many of the Vikings Team Graphics, was also familiar with the graphic language their internal brand department sought to implement. Based on this understanding we issued schematic design for many of the Partners in-order to help the Vikings team sell their spaces

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