Team + Venue Integration
Some of the spaces were very large and required creative thinking to make a big impact without a similarly large price tag. The back of the scoreboard that is visible as fans enter the building was one such space. The design team knew that space needed to make a clear statement about the Vikings and created a clean, simple geometric layout that allowed for both current and historical imagery and creates a true sense of place upon entry but was not as expensive as a wall covering larger-scale graphic. The entire project was done in close collaboration with the Vikings management as well as the internal Vikings creative team. Working together every step of the way ensures that the team feels informed and there is no time wasted trying to get back in sync if the visions don’t match. It becomes one team for one team.