For the 2016 Heritage Classic, the Winnipeg Jets hosted the Edmonton Oilers at Investors Group Field. Infinite Scale’s strategy and development for this event focused on the vintage poster imagery from the time the Jets joined the NHL in 2079, along with the saturated colors of fall in Canada. This was the first time we worked with the NHL to completely cover the field, creating a 60,000 square-foot brand presence. It made the game larger than life for the fans in the seats and those watching from home.