Pack Mentality

Infinite Scale was asked to create a brand integration master plan with both Timberwolves and Lynx branding, while ensuring to seamlessly integrate the Mayo Clinic (the naming rights partner) into the overall scheme. The concept was a system focused on melding patterns, magnifications, and crops of the game with natural materials to create a look and feel that is both a celebration of the sport of basketball and a nod toward Minnesota Pride.