Super Bowl XL
Michigan 2006

On hand to help Motor City hail the 40th Super Bowl, Infinite Scale looked to muscle car stripes, odometers, speedometers, and all things action-oriented.  Racing stripes added a sense of motion at every scale throughout the stadium, guiding fans through streets and venues at a pedestrian level while also wrapping entire buildings in downtown Detroit. Graphics featuring historic logos, rings, and photos of the last 39 years of the Super Bowl commemorated the storied championship game.