Super Bowl XXXIX
Jacksonville 2005

You don’t have to look far for visual inspiration in Florida: the water, the ships, and the ever-shining sun illuminate any event—most notably the Super Bowl. Our partners at the NFL challenged us to approach the Super Bowl as internationally significant while very much about football. We took this challenge to heart, welcoming fans through custom fabric sails, rays of light, and a uniquely designed Lombardi gateway structure highlighting champions past.