Super Bowl XLII
Phoenix 2008

Here, we paid homage to Arizona’s desert landscape—and its love for the game of football. Red rock and big sky surrounded the field at University of Phoenix Stadium as we carried player imagery throughout surrounding cities toward a singular goal—the Lombardi Trophy. For the first time, we deployed 32-foot-tall Roman numerals to celebrate the Super Bowl’s history. Meanwhile, the skin of the stadium was illuminated true to desert hues, from dusk till dawn.