2014 NHL Heritage Classic
Canada’s connection to the sport of hockey is so close that the two are practically synonymous. One can hardly conjure an image of our neighbor to the North without imagining a puck being chased across a frozen pond or the classic teams that gave the NHL it’s start. The Heritage Classic is meant to celebrate the rich history of the sport and the Canadian teams who play it.
Copa América Centenario
In 2016, for the first time, the Copa America tournament was held outside South America. U.S. Soccer needed a design partner to help create a special look and feel to not only implement design into ten venues for the month-long event, but also to celebrate their hundredth anniversary while we were at it. Never ones to shy away from such a fun challenge, we worked with them to develop a design system, visit all ten venues, implement design, and release art for 3,184 graphics in four months.
2015 NHL Stadium Series
Infinite Scale has executed three NHL Stadium Series events with the NHL, branding an experience unlike any other in professional sports. From outdoor hockey in Southern California to a renewal of the Redwings + Avalanche Rivalry to the Classic at Coors Field, we’ve been honored to embrace the design challenges. We’ve problem-solved how to introduce a sport to a foreign venue and create a branded experience for teams, fans and broadcast viewers alike.
Pac-12 Championship Football Game
In 2014 the Pac-12 announced it would stage its Pac-12 Football Championship Game at Levi’s® Stadium for the next three years. This move allowed the teams to compete at a neutral site and an opportunity to play in a state-of-the-art stadium. Infinite Scale was tasked with creating an easily interchangeable system for future partners and teams. Using a multi-year master plan, a graphic system was implemented utilizing a combination of new and reusable graphic elements.
Copa América Centenario
In 2016, for the first time, the Copa America tournament was held outside South America. U.S. Soccer needed a design partner to help create a special look and feel to not only implement design into ten venues for the month-long event, but also to celebrate their hundredth anniversary while we were at it. Never ones to shy away from such a fun challenge, we worked with them to develop a design system, visit all ten venues, implement design, and release art for 3,184 graphics in four months.
2019 College Football Playoff National Championship
Since its inaugural year in 2015, we’ve had the honor of developing the visual program for the College Football Playoff National Championships. Every year, the host city comes to life through a comprehensive graphic system spanning the game venue, official hotel venues, building wraps, and street-level fan activations.
2022 College Football Playoff National Championship
Since its inaugural year in 2015, we’ve had the honor of developing the visual program for the College Football Playoff National Championships. Every year, the host city comes to life through a comprehensive graphic system spanning the game venue, official hotel venues, building wraps, and street-level fan activations.
2015 College Football Playoff National Championship
Since its inaugural year in 2015, we’ve had the honor of developing the visual program for the College Football Playoff National Championships. Every year, the host city comes to life through a comprehensive graphic system spanning the game venue, official hotel venues, building wraps, and street-level fan activations.
NBA All-Star Game
Big goals and a bigger achievement than imagined landed in North Texas with the 2010 NBA All-Star Game. There had been basketball games in football stadiums before, and there have been a number since, but none have eclipsed the record-shattering attendance of 108,713 at Cowboys Stadium (now AT&T Stadium) in Arlington. Add to that an All-Star Saturday Night at American Airlines Center in downtown Dallas, and Infinite Scale truly had the honor of setting the brand-stage for the largest NBA All-Star Weekend ever.
Copa América Centenario
In 2016, for the first time, the Copa America tournament was held outside South America. U.S. Soccer needed a design partner to help create a special look and feel to not only implement design into ten venues for the month-long event, but also to celebrate their hundredth anniversary while we were at it. Never ones to shy away from such a fun challenge, we worked with them to develop a design system, visit all ten venues, implement design, and release art for 3,184 graphics in four months.
2018 College Football Playoff National Championship
This evolution of the College Football Playoffs presented an interesting new challenge: designing for a stadium that wasn’t yet built. Not to worry: thanks to clear vision, a breadth of experience, and collaborative stakeholders, we were able to bring enough expertise to the table that we could deliver a winning result even without a finished stadium design.
Copa América Centenario
In 2016, for the first time, the Copa America tournament was held outside South America. U.S. Soccer needed a design partner to help create a special look and feel to not only implement design into ten venues for the month-long event, but also to celebrate their hundredth anniversary while we were at it. Never ones to shy away from such a fun challenge, we worked with them to develop a design system, visit all ten venues, implement design, and release art for 3,184 graphics in four months.
Capital One Orange Bowl
Infinite Scale has worked with The Orange Bowl Committee since 2008 through three title sponsorships, FedEx, Discover, and since 2013, Capital One. Within each partnership we designed a system that highlights the unique history and place of the 85 year old South Florida game while integrating partners in a significant way for camera and live impressions. Through pattern, icons, color, and placement the look of the Orange Bowl extends from a welcome at area airports, to team and media hotels, surrounding city activations, fan zones, and finally game day at Hard Rock Stadium.
2021 College Football Playoff National Championship
Without question, event planning of any kind in 2020 was deeply affected by the COVID-19 pandemic. To reach the 8th College Football Playoff commitments to the 2020-21 season and its protocols were required of so many, from conference commissioners, athletic directors, university presidents, and student athletes to countless support staff across all disciplines.
Amid both certain challenges and uncertain evolutions, our normal planning was halted almost as soon it began and resumed just three months before arriving to service installations in Miami. This required helping our Client quickly re-envision priorities, schedules, design and budget strategies, health and safety mitigations, and the real effects to onsite implementation – all with the goal of presenting college football’s crown in the manner it deserves every year.
2022 F1 Miami Grand Prix
In buzz and excitement, the inaugural F1 Miami Grand Prix was called, by some, the Super Bowl of Formula 1 racing. And in terms of the undertaking, it’s been described in the press as three Super Bowls in one weekend.
Infinite Scale was hired by the owner of the purpose-built Miami International Autodrome to deliver, end-to-end, a diverse scope of fan experience, sporting, and operational signage and graphics in just two months. Whether essential to the on-track racing itself or pushing the boundary of what it looks and feels like to attend an F1 race weekend, both the challenges and satisfaction in helping our client wave their year one checkered flag were tremendous.
MetLife Stadium
MetLife Stadium, just outside the nation’s largest and most culturally diverse city, is not only the largest stadium in the league (seating-wise) but also the only NFL stadium to serve as home to two teams—the New York Giants and the New York Jets. This presented a new challenge—how to infuse the team brands into a facility that plays home to such different teams.
Copa América Centenario
In 2016, for the first time, the Copa America tournament was held outside South America. U.S. Soccer needed a design partner to help create a special look and feel to not only implement design into ten venues for the month-long event, but also to celebrate their hundredth anniversary while we were at it. Never ones to shy away from such a fun challenge, we worked with them to develop a design system, visit all ten venues, implement design, and release art for 3,184 graphics in four months.
Copa América Centenario
In 2016, for the first time, the Copa America tournament was held outside South America. U.S. Soccer needed a design partner to help create a special look and feel to not only implement design into ten venues for the month-long event, but also to celebrate their hundredth anniversary while we were at it. Never ones to shy away from such a fun challenge, we worked with them to develop a design system, visit all ten venues, implement design, and release art for 3,184 graphics in four months.
2017 NHL Centennial Classic
2017 marked the NHL's 100th season. The NHL bookended the historic year with two outdoor games - the NHL Centennial Classic at Exhibition Place and the NHL100 Classic at Landsdowne Park. Infinite Scale had the fortune of working on both of these epic events to open and close the Centennial season.