United States Tennis Association
The U.S. Open is one of the most beloved sports properties in the world. For athletes, the opportunity to play in the Open can be once-in-a-lifetime experience. To that end, the US Tennis Association wanted the Player Hallway at Arthur Ashe stadium to be an exciting, inspiring, invigorating walk from the locker room to the court—and Infinite Scale was just the partner to bring their vision to life. In 2016, we transformed the hallway from a generic shuffle to a dynamic, motivational walk-out that reminds players of the champions in whose footsteps they are literally treading.
