Light the Fire Within
The Olympics are, for anyone, the event of a lifetime—and as designers, we were intensely honored to bring to life the 2002 Olympic Winter Games’ theme, Light the Fire Within. Through vivid banner clusters, wayfinding signage at the venues, and traffic-stopping building wraps throughout downtown Salt Lake City, we were able to fuel the Olympic spirit and experience for locals, visitors, and athletes. The team also created graphic standards, pictograms, photographic style, mascots, and many other essential design elements of the 2002 Olympic Winter Games.
