DESIGNED FOR
BROADCAST

Infinite Scale worked with NHL Creative Services and Events to consider the set pieces and brand presentation from all angles and game moments. Given the location, the league and NBC endeavored to deliver the broadcast in some completely new ways including use of drones. This placed different strategic priorities on areas of the rink and the essential support structures built onsite. Within an entire development cycle of just five weeks, the work and coordination to get to and convert the consecutive game days was extraordinary.


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