2019 marked five years of the College Football Playoff, and the third time Clemson and Alabama met at the National Championship. While Levi’s Stadium was already well known to Infinite Scale, we sought to create a unique, never-been-done experience for the fans and student athletes.

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The modern landscape of silicon valley influenced the graphic look for the game. Color blocks of gold, black and white, and team colors dominated the design system, while layered player and mascot images provided viewers with a peek of student and campus life, creating a double exposure, or image-in-image, graphic effect.

Watching our brand come to life from small directional signage pieces to large format installations truly lends to the magnitude of the National Championship game experience.
GINA LEHE, Sr. Director of Communication and Brand Management