Exhibition Place, Toronto

The NHL kicked off its Centennial Season with a match-up of two original six teams with the Toronto Maple Leafs hosting the Detroit Redwings. As part of the celebration honoring its top 100 players, the league held a pregame ceremony to unveil the first 33 players. We designed a larger-than-life 100, interrupted by only the rink itself, in addition to the event’s full graphic system.