Candlestick Park was getting older and outdated—and was no longer serving as a capable base for one of the NFL’s most successful franchises. It was time for the San Francisco 49ers to move into a modern facility … and they weren’t going to settle for anything less than the best in the league. We were asked to deliver every service in the playbook, from brand strategy to wayfinding, concession plans, in-depth sponsorships, and naming rights activations.
A Creative Council™ is a group of creative consultants, working collaboratively on a project to support cohesive brand integration into a sports venue.These team members are brought together by the Client so that all members are uniformly educated about the project and working in unison.
With a strong showing throughout the stadium, the Levi’s logo and 49ers team logo work in perfect balance. It comes to life in the 60-foot-long three-dimensional Levi’s logo atop the primary endzone scorecards, the Levi’s 501 Club, and the wayfinding signs. Throughout, the venue and team brand are presented in a tasteful and consistent way.
Infinite Scale works with the naming rights partner’s creative teams to ensure brand fidelity and visibility while creating a package that is clean and artful. The result is a high-end experience that brings the naming rights partner to the fan.
Naming rights design packages bring the corporate sponsor to the fan in a clean and tasteful manner.
Two iconic brands, Levis Strauss & Co., established in San Francisco, California in 1853 to cloth miners who came to the state during the gold rush and the San Francisco 49ers, whose name is derived from the hard working men and women who settled the region to make their fortunes. It’s a great story- not to mention, the 2 brands share the same Red which made for a seamless beautiful design solution through out the facility.
Central to the stadium design: integrating partners’ branding. Founding partners received prime real estate in the inner bowl, with their logos integrated tastefully and permanently into the design. This not only ensured a clean look but added just the right pop of color.
Levi’s® 501® Club, located on the east side of the building, was designed to reflect Bay area urban. We worked to merge the Stadium and Naming Rights Partner brands in a subtle, yet bold, way.
