Alex Smith Sport Performance Center

Trust The Process

Infinite Scale’s work with the University of Utah has extended many years with many sports, so we were thrilled to be brought in for another project to update the Alex Smith Sports Performance Center. We were tasked with creating a unique and fresh look for this specific area that would fit cohesively into an already branded and established larger training center.

It's a great day
to be a Ute

As with our approach to all collegiate facilities, the recruiting path had to be considered as we designed a space to show off the strength of the program and its commitment to the future.

Traditional permanent brand elements were mixed with digital elements to allow for current showcases such as seasonal messaging and records being held. Bold typography treatments featuring key principles of the athletic programs were used throughout the space to remind and inspire.

Alex Smith Sport Performance Center

Trust The Process

It's a great day
to be a Ute

ASU Student Athletic Training Center

Spence and Cleone Eccles Football Center

University of Utah Basketball Training Center

Alex Smith Sport Performance Center

Trust The Process

It's a great day to be a Ute

ASU Student Athletic Training Center

Spence and Cleone Eccles Football Center

University of Utah Basketball Training Center

It's a great day
to be a Ute