We were asked to upgrade the outdated concourse with functional signage steeped in the team brand. It was a fun and interesting challenge to rethink and redesign the wayfinding and signage for all gate entries, portals, concessions, retail, and partner activation areas—all while using the stadium’s existing architecture. New lighting would increase visibility in the once-dim concourse and would complement the design. With a little holistic thinking and a lot of collaboration, we delivered a design package that brought team colors to the forefront of the concourse and gate areas while guiding the fans through the stadium easily and clearly.
In addition to the concourse refresh, Infinite Scale also assisted the Broncos with new corporate partner integration, including a signage package for the new BMW Suite Level partnership, and the new Noble Energy Grill + Sports Legends Mall just outside the stadium.