Brand Identity
Chris Sharma, one of the best (and best-known) rock climbers in the world, is a beloved figure in the climbing community and outdoor circles. While Chris had won the Bouldering Nationals at 14, completed the highest-rated climb in North America at 15, and gone on to climb the most difficult routes in the world, he had not yet launched his own brand. In 2014, Infinite Scale was asked to help Chris develop a mark that represented his lifetime of dedication to climbing combined with his love for nature and deep-water solo climbing.
