Ute pride

A floating block U sculpture in the atrium immediately brings this vision to life, beckoning the visitor inward with a strong, branded statement. An interactive digital experience for Utes in the NFL was installed to inspire recruits. New state-of-the-art viewing rooms were designed by player position, and big-hit treatments celebrate the Utes’ 2004 and 2008 undefeated seasons. We rounded out the package with custom wall coverings, illuminated brand elements, and art for the player lounge and barber shop.

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