2022 College Football Playoff National Championship

College Football's Biggest Stage : 2015 - Present

Since its inaugural year in 2015, we’ve had the honor of developing the visual program for the College Football Playoff National Championships. Every year, the host city comes to life through a comprehensive graphic system spanning the game venue, official hotel venues, building wraps, and street-level fan activations.

Lucas Oil Stadium
Indianapolis, 2022

The CFP National Championship held its 8th game in Indianapolis – with the elite college football drama playing out at Lucas Oil Stadium. Inspired by the printing styles used to create retro program covers, we utilized halftone patterns, color overlays, block type styles and added off-white to create an identity that feels akin to the city’s sport culture while bringing a fresh take to the College Football Playoff.