MLB brought the biggest and brightest stars of baseball to Texas to celebrate the spirit of the game, and it's best players. Large-scale, building sized graphics highlighted players in the their heroic, larger than life stature. Festive patterns, textures, and colors were combined to form a vibrant graphic system which mimics intersections of cultures, communities, and aesthetics that are unique to Texas. With the help of our graphics in the ballpark, at partner hotels, and within merchandise experiences, the brand look was on display in each fan's journey highlighting the celebration of baseball at Globe Life Field in Arlington, Texas.