Creating multiple authentic-feeling neighborhoods within an arena can be difficult, but the arena’s unique diamond shape worked well for the challenge. The neighborhoods can be accessed by any fan. Some are team/city branded, while others were developed through local partnerships.Each needed to feel unique but connective to the Venue Theme.

Arena Wayfinding

Infinite Scale developed a cohesive wayfinding system that introduced visitors to each neighborhood as they enter or exit the space. The signage system was material-driven, using wood and metal to match the concourse and bowl architectural finishes.

+ Retail

We had the honor of working with the arena’s executive chef to create a concession signage system that helped make the arena a true Atlanta culinary destination.

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