Creating multiple authentic-feeling neighborhoods within an arena can be difficult, but the arena’s unique diamond shape worked well for the challenge. The neighborhoods can be accessed by any fan. Some are team/city branded, while others were developed through local partnerships.Each needed to feel unique but connective to the Venue Theme.
Infinite Scale developed a cohesive wayfinding system that introduced visitors to each neighborhood as they enter or exit the space. The signage system was material-driven, using wood and metal to match the concourse and bowl architectural finishes.
We had the honor of working with the arena’s executive chef to create a concession signage system that helped make the arena a true Atlanta culinary destination.