St. Louis, Missouri
The effective goal of the architectural and branding updates of this three-year phased capital improvement project was to create new guest experiences, simplify the overall aesthetic and infuse technology, brand messaging and corporate partners in innovative and integrated applications. The Enterprise Center project encompassed player area and team branding, wayfinding signage, corporate partner integration and administrative office area branding as well as a new Naming Rights Partner. All culminating with a Stanley Cup Championship for the Blues – the first in their storied history.
