We developed a two-pronged approach: first we created an interchangeable system capable of an overnight metamorphosis. Second, we developed ways to treat each team uniquely based on their brand. With a Universal Hardware System, it was easy to swap out signage quickly—using hardware that could store the graphics that weren’t in use.

Every element—from locker rooms to banner systems to field walls—helped uphold the teams’ brands on game day. For the Jets, the design theme focused on a contrail concept, invoking the jetstream and the velocity contained within the team name. The system enveloped current players and created an intense, impressive look. For the Giants, the design theme incorporated classic, color-blocked, and striped systems reminiscent of the team’s bold and simple look.

Related Works