Thunder
Development
Center

Infinite Scale was asked to create the atmospherics for the new Integris Health Thunder Development Center. Rather than focusing on a single star player, the concept was to focus instead on the team as a whole. Player imagery throughout the facility shows players helping each other up and committing acts of selflessness, camaraderie, and teamwork. Team branding and sponsor integration complement the team's values in forms from subtle textures reflective of basketball sport equipment to overt chrome team logos.