SUPER BOWL XLI

SUPER BOWL XLI
SOUTH FLORIDA

Looking to the local landscape and warm climate, we created a color palette and look and feel that reflected the host city. The game’s theme, One Game, One Dream, integrated beautifully throughout the design system to maintain consistent messaging. And the game logo—specifically the Roman numeral “I,” which represented the end-zone pylons—served to create unique, stand-alone features everywhere from the Miami skyline to the ships in the harbor.