INTO THE DEEP

The new Iceplex included the Kraken’s Training Center and Offices, three Community Rinks, the Team Store, the Virginia Mason Franciscan Health Medical Complex, and the 32 Bar & Grill. It was exciting to be able to work with a new team, on a new brand, in a new facility bringing hockey to all in the Greater Seattle Area. This was a full service project included Wayfinding, Naming Rights integration, Partner Integration, and Team Branding.


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