All-Stars in the Emerald City
The 2023 MLB All-Star Game brought the natural landscape of the Pacific Northwest to T-Mobile Park. The graphic palette infused the topographic features of the region with oceanic elements to mimic Seattle’s unique geographic positioning: a city surrounded by land, air, and sea. Applications flooded with forest greens and deep-sea blues at the ballpark, hotels, and around the city helped set the scene for a week of celebrating the best baseball players in the world. Expanded player photography with innovative graphic treatments highlighted the stars of “America’s Pastime” like never before and strengthened the fan connection with this iconic event.
