Infinite Scale, in collaboration with the Milwaukee Brewers and American Family Insurance, went through an exhaustive study of names and brand configurations utilizing focus groups, research, and design best practices. The result was a new logo that expresses the unique aspects of the ballpark architecture, American Family’s brand, and Brewer’s legacy color palette.
In addition to the Naming Rights Partner Identity, Infinite Scale designed the Right Field Gate Activation for the Potawatomi Hotel and Casino. The objective of the Corporate Partnership team and Potawatomi representatives was to express the excitement of both baseball and Potawatomi’s offerings. Together, we brought a non-branded gate entry to life in a unique and engaging manner.