Coming off of their 2016 World Championship, the Cleveland Cavaliers committed to renovating their arena to be fit for a Championship team. The two-phase project added square footage to the Arena in the form of a large full volume atrium on the North end of the arena.
This atrium is the new home to an experiential and interactive wall where the Cavaliers and Monsters can feature artifacts and Legends that have defined them as a team. The center of the wall is the 2016 Championship Court, Ring, and Trophy – a busy photo opportunity on game day.
Infinite Scale also developed a new wayfinding system for the renovated concourses and premium spaces, new concession signage for the new and local vendors, and sponsorship integration for over thirteen partners.