2016 NHL
ALL-STAR WEEKEND

The NHL's Brightest Stars, on Display

Since 2009, Infinite Scale has collaborated with the National Hockey League to design and apply the All-Star brand to seven host cities. From Montreal to Tampa Bay, we've worked to promote NHL brand consistency while creating points of difference for each market. This annual celebration of the league’s elite players draws fans from around the globe for unique access to hockey’s best.

Great job delivering a visually compelling decor program for this year's All Star.
The look, combined with a new 3 on 3 format, great weather and all that Nashville had to offer as a backdrop made for what I feel was one of the best
All Star games ever
PAUL CONWAY, VP, NHL Creative Services Dept.

BRIDGESTONE ARENA,
NASHVILLE 2016

Nashville is rich in its tapestry of musical and visual culture. With much inspiration coming from its sounds, local signs, and storied hand-printed show posters, we developed a system and applications that shined in Music City. Nashville also brought the first deployment of the NHL’s 34 Dimensional Hockey Pucks

More About the Pucks

DIMENSIONAL HOCKEY PUCKS

34 Legacy Parts

Design
Fabrication Management
Deployment Oversight

2016 was the first year we deployed the NHL Legacy Pucks - 34 pucks, 6' in circumference, 3' deep with internal illumination. A built-in timer compliments the on-off switches and allows the NHL to schedule show-times for the illumination for a hands-off event deployment. Infinite Scale designed the pucks to allow the NHL to deploy them as a full group for each NHL team + the event brand, or as individual pucks for smaller events. The pucks became an immediate favorite for fans and players alike - they were an instant hit on Social Media and during the event broadcasts. Players have been seen taking photos next to their pucks at All-Star events alongside fans and family.