Phoenix, AZ
To comprehensively refresh a fan favorite NASCAR venue, Infinite Scale implemented signage across a wide existing campus as well as developing an all new premium fan experience in The Infield. The scale of the property requires a versatile wayfinding signage system that helps fans navigate a site that spans miles and a refreshed renovation of the main grandstand. For The Infield, Infinite Scale's designs compliment the exclusive access and under-the-hood perspective of this new fan experience with sophisticated mechanical details.
