We Impact Sport Through Design

Along with an acute and experienced eye for design, Amy is the organizational leader at Infinite Scale. One of the three founding partners, Amy has extensive background in making large and complicated events come to life, which has given her the expertise necessary to manage complex projects ranging from college championship games to NHL Stadium Series and Super Bowls. Amy’s keen creative strategy and detail oriented approach ensures every project achieves its objectives from all perspectives.

Cameron Smith is responsible for the overall design and creative direction at Infinite Scale. He focuses not only on the design style of each project but helps take the collaborative efforts of the shop from ideas to reality. His many strengths include his keen knowledge of material and thinking through each application. Cameron is known for pushing vendors to their next level of successful production resulting in finished pieces that are not only good looking and well-designed but functional.

As Infinite Scale’s strategic branding expert, Molly is responsible for promoting not only the Infinite Scale brand, but also the multifaceted brands of it’s clients. She works directly with the clients and the Creative Council to determine the venue theme, brand platform, corporate partner integration layer and strategic collaborations to ensure consistent brand integration throughout the life of a project.

As Senior Vice President – Venues at Infinite Scale, Jim provides the foundation for each client project. As a trained graphic designer combined with an extensive background in working with architects, Jim brings an expert eye for the creative process together with an analytical approach to ensure that complex projects achieve both aesthetic and organizational success. Jim’s simultaneous focus on the big picture, moving parts, and small details results in high-quality work and targeted budgets.

Brian’s multi-disciplinary background in experiential marketing, environmental graphic design and event management, contributes to a distinctive vision that combines hands-on understanding with conceptually strong, progressive design solutions. His extensive knowledge of materials and fabrication processes has proven to successfully marry excellence in design with meeting budgetary requirements.