Infinite Scale focused the design strategy for the Illini’s home on these three founding principles. The arena itself is modern and unique (at one time one of the only two-edge supported domes in the world) and while it was ready for a renovation, maintaining this strong aesthetic was paramount to the project’s success.

Historical legacy graphics integrated into contemporary designs allow the venue to celebrate its rich history while still maintaining a modern and updated look. The final signage, team branding, and sponsor activation package celebrate the team, the venue, and the fans in unity.

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