2013 - Present
Infinite Scale has worked with The Orange Bowl Committee since 2008 through three title sponsorships, FedEx, Discover, and since 2013, Capital One. Within each partnership we designed a system that highlights the unique history and place of the 85 year old South Florida game while integrating partners in a significant way for camera and live impressions. Through pattern, icons, color, and placement the look of the Orange Bowl extends from a welcome at area airports, to team and media hotels, surrounding city activations, fan zones, and finally game day at Hard Rock Stadium.
