The Creative Council™ is a group of creative consultants, working collaboratively on a project to support cohesive brand integration into a sports venue. These team members are brought together by the Client so that all members are uniformly educated about the project and working in unison.
The Creative Council™ lasts through a project lifecycle. The earlier we can engage this group in a collective manner, the better.
Bringing Everyone To The Table
Candlestick Park was getting older and outdated—and was no longer serving as a capable base for one of the NFL’s most successful franchises. It was time for the San Francisco 49ers to move into a modern facility … and they weren’t going to settle for anything less than the best in the league. We were asked to deliver every service in the playbook, from brand strategy to wayfinding, concession plans, in-depth sponsorships, and naming rights activations.
Little Caesars Arena
Sometimes, a project is more than a project. It can be a once-in-a-lifetime opportunity to give an entire city a lasting source of pride—a place for the community to gather, a home for the city’s beloved team, a venue that elevates the standard for the sports experience. Little Caesars Arena was just this kind of project. We were first engaged to create the venue logo—then gained momentum and undertook everything from wayfinding systems to digital elements, heritage treatments, partner activations, and programming.
Partner + Director of Brand Integration