Design for sport™

Together, we design for events. For venues. For fans. For impact. For history. For community. For story. For sport.



The signage was an extension of the architecture, which pulled inspiration from the mountains and valleys of the Bay Area. Perforated details were added to convey the idea of fog and texture.

Phoenix Raceway

To comprehensively refresh a fan favorite NASCAR venue, Infinite Scale implemented signage across a wide existing campus as well as developing an all new premium fan experience in The Infield

2020 College Football Playoff National Championship Game

With the CFP Committee, we brought the 2020 College Football Playoff National Championship to NOLA.

Built at the intersection of Sports and Design.

Your once-in-a-lifetime sports event or venue build happens to be our everyday work. We blend design chops with sharp strategy, plus a great big dose of front-row, feel-the-sweat, die-hard, live-and-breathe sports fandom. Collaboration is the name of the game. Together, we listen, we strategize, we imagine, we integrate, and we chase down every opportunity to create something incredible.

Little Caesars Arena

A total brand integration from planning to implementation.


Click here see how we Transform Venue through design.

Our New Home

160 West 900 South, our very own #DesignForSport hub in the Central Ninth neighborhood of Salt Lake City.