College Football Playoff National Championship, AT&T Stadium, 2015

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2015 Super Graphic
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Team Super Graphics
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CFP logo + player graphic - hotel
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Birds eye view of field
OR taking the field
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OR Sky-line
CFP National Champ. Sky-line
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AT&T Stadium, Exterior

Redefining National Championship

The biggest achievement in college football just got bigger. With the College Football Playoff, teams had to fight it out in two separate playoff games to earn the right to take the field and win it all. The final game was held in Arlington’s AT&T Stadium, one of the largest venues in football, perfectly setting the stage for the national champions. 

Infinite Scale was asked to design the look and feel of this landmark inaugural event. Along with creating the environment for the fans and students at the game, Infinite Scale planned on-site with ESPN to ensure the television audience felt the impact of the event. Utilizing a brand new icon, the system focused on the gold of the new trophy against stark black and white backdrops ensuring the gleaning of the gold was where the eye focuses. Player graphics intricate patterns, and team graphics rounded out the strong College Football Playoff National Championships presence.

From the hotels to the airport, streetscapes to the city, the design of event placed the new championship system for the NCAA at the front and center of the venue, the city, and the millions tuning in. 

Inaugural

Championship

Sports Event of the Year

Sports Business Awards

Arlington

Texas

33.4 Million

Total Viewers

SERVICES PROVIDED

Brand Activation

  • Brand Strategy
  • Venue Theme

Environmental Graphics

  • Look + Decor

Partner Integration

  • Sponsor Activation