Utah Olympic Park
Preserving Utah's Olympic Heritage
Since 2012, Infinite Scale has worked with the Utah Olympic Legacy Foundation on a multi-year project to rethink and refresh Utah Olympic Park’s wayfinding and decor by extending their brand into the environment. Vehicular and pedestrian traffic flow were a major issue, as well as identifying public areas. Bright pops of green used in conjunction with existing structures and materials are used to create successful traffic patterns and a revived sense of place for this all-season activity destination.
In 2015, Project Big Air funded a major renovation of the pool jumps area, making Utah Olympic Park the world’s premier aerials training site. Infinite Scale worked with the Foundation to ensure proper sponsor recognition, as well as brand activation and signage consistent with the master plan.