UFC International Fight Week + Fan Expo, Ultimate Fighting Championship, 2016
Las Vegas Take Over
For the second consecutive year, Infinite Scale was asked to help extend the UFC International Fight Week experience into fan activations around host city Las Vegas, including the grand Fan Expo.
Following UFC’s brand refresh in 2015, 2016 brought a whole new level to the look and décor. The system featured some of the sports biggest stars and most iconic moments in recent history. Dramatic photography and bold typography treatments extended the more refined new look of the UFC brand. The system included many nods to the global reach of UFC and emphasized its recent explosion into more mainstream popularity.
The 2016 UFC International Fight Week hosted many of the most passionate fans and top-ranked fighters in the world.