UFC International Fight Week + Fan Expo, Ultimate Fighting Championship, 2015
Viva Las Vegas
The 2015 UFC International Fight Week in Las Vegas hosted many of the most passionate fans and top-ranked fighters in the world. Starting with the Fan Expo, the UFC dominated the strip with dozens of viewing parties, tournaments, fitness challenges and more ending with the sold out UFC 189 Title Fight.
Infinite Scale worked with the UFC to introduce their newly updated brand during Fight Week. The challenge was to stand out in the visually busy atmosphere of Las Vegas with strong, impactful brand hits. At the Fan Expo, bold fighter imagery and super-sized graphics transformed over half a million square feet of exposition space into the Ultimate Fan Experience. This experience was shared by 20,000 fans representing 51 countries around the world.