Target Field, Minnesota Twins

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Target Field - Video

Minnesota Pride and Baseball Outside

Due to the harsh, ice-cold winters in the Twin Cities, and because they shared a stadium with the Minnesota Vikings, the Minnesota Twins had played baseball indoors for decades, but in 2010 that was all going to change. The Twins had plans for a new, state-of-the art, outdoor ballpark right in the middle of downtown Minneapolis. The stadium was set to frame the city over the outfield wall, and would use as much locally-sourced material from the state as possible including black spruce trees in the outfield and limestone for the outer and inner field walls trucked in from Northern Minnesota. As part of designing the signage system, integrating the team and partner brands, and creating the massive Minny and Paul home run celebration sign for the stadium, Infinite Scale looked to the region, the city, and the history of the team. Heritage uniforms were used to create a holistic concession signage system, limestone was used to create team branded dugouts, and ash wood (the same wood used in Major League Baseball bats) was integrated into the wayfinding to create a system that is modern in application yet historically relevant to both the team and the sport.

With a range of regionally significant materials and applications, a full view of the city skyline, and (finally) an open rooftop, Target Field showcases the best of modern design rooted in tradition and place. 

Minneapolis

Minnesota

39,504

Total Capacity

SERVICES PROVIDED

Brand Activation

  • Brand Strategy

Signage Systems

  • Signage Master Plan
  • Comprehensive Sign Plan
  • Wayfinding
  • Food + Retail

Partner Integration

  • Sponsor Activation