Super Bowl XLIII, Raymond James Stadium, 2009
Believe in Now
From the perfectly timed pass that floats into the hands of the receiver to the slight twist of the lineman, skirting his man and taking down the quarterback, football is a collection of moments. The theme for the 43rd Super Bowl, Believe in Now, served as the key inspiration for the look and feel of the game. Infinite Scale used the iconic Lombardi Trophy and the minute elements of the game to create the holistic design. From field of play itself to the players suspended in time, the signage and graphics were a close-up shot of the action and the defining moments, but blown up to a massive scale.