Super Bowl XLI, Sun Life Stadium, 2007
One Game, One Dream
Southern Florida, home of endless sunny days and clear blue water lapping at pristine white beaches, hosted the 41st Super Bowl on February 4, 2007. Infinite Scale borrowed from the local landscape and warm climate to create a color palette and a look and feel that reflected the host city. The game’s theme, One Game, One Dream, was integrated throughout the system to maintain consistent messaging, while the game’s logo (specifically the Roman Numeral “I” which was designed to represent the end-zone pylons) was used to create unique, stand-alone features everywhere from the Miami Skyline to the ships in the harbor.