Sun Life Stadium, Miami Dolphins

Sun Life Stadium, Exterior
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Sun Life Stadium, Exterior

A Brighter Future

Prior to the 2013 season the Miami Dolphins were ready for a change to their brand. The logo and word marks were changed to reflect the modern era of the team; as well the overall color palette was brightened. Infinite Scale was asked to extend these changes to the field wall and exterior of the building. Focusing on the new jerseys, Infinite Scale created a design to feature the new brand mark using the new colors to create a color-blocked background that allowed the logo to be the hero. The stripes of the new jerseys helped to tie the system together, while super-graphics of players created a dramatic entrance at the stadium’s iconic circular parking drive-ups.  

Miami Gardens

Florida

76,100

Total Capacity

SERVICES PROVIDED

Brand Activation

  • Brand Strategy
  • Venue Theme

Environmental Graphics

  • Team + Venue Integration