Sports Authority Field at Mile High, Denver Broncos
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A Mile High Renovation
The face of the Denver Broncos was changing – they had brought in a new and energizing quarterback, undergone a recent name change to their venue, and renewed their focus on winning another championship. With all of the changes, the team wanted to liven up their stadium and reenergize the fan base.
Infinite Scale was asked to upgrade the outdated concourse with functional signage steeped in the team brand. The existing architecture of the stadium would be used to support the wayfinding and signage for gate entries, portals, concessions, retail and partner activation areas and would be complemented with new lighting to increase visibility within the once-dim concourse. The result is a design package that brings team colors to the forefront of the concourse and gate areas, while guiding the fans through the stadium easily and clearly.
In addition to the concourse refresh, Infinite Scale also assisted the Broncos with new corporate partner integration, including a signage package for the new BMW Suite Level partnership, and the new Noble Energy Grill + Sports Legends Mall just outside the stadium.