Smith’s Ballpark, Salt Lake Bees
Home of the Salt Lake Bees
In 2011 the AAA All-Star Game was coming to Salt Lake City and the Bees wanted a fresh face on their stadium. Smith’s Ballpark (then Spring Mobile Ballpark) is a classic façade with large brick pillars and traditional dark green gates and features. Infinite Scale played off of this modest and classic look and brought the Bees brand to life within the stadium by focusing on the black, yellow and white team color palette and applying large graphics that stand out against the earth-tones of the park. The result is a heavy brand presence without a heavy application. Banners, signs, and pennants placed in vital fan areas create a clean yet branded environment.