Chris Sharma, Brand Identity
The Sharma Brand
Chris Sharma, one of the best rock climbers in the world (some would argue, the best), is well known among the climbing community and outdoor circles. While Chris had won the Bouldering Nationals at 14, completed the highest-rated climb in North America at 15, and gone on to climb the most difficult routes in the world, he had not yet launched his own brand. In 2014, Infinite Scale was asked to help Chris develop a mark that represented his lifetime of dedication to climbing combined with his love for nature and deep water solo climbing. The result is a mark that is fluid and full of movement with a mountain range and deep water treatment that spell out his initials and has a calm, harmonious feel to it, similar to his personality.
The simple, one-color application can be used in a variety of ways and will grow with him as he takes his brand to the next level.